Vladimir 'Kraja' Krajišnik, Product Designer

Vladimir Krajišnik (Kraja) is a Belgrade-based Product Designer with over 15 years of experience in UX, UI, design systems, prototyping, and brand identity. He has worked on apps and brands across HR, travel, real estate, baby food, business consulting, cryptocurrencies, social networks, and luxury watches.

Superpowers

• User experience design — strategy, blueprints, design rules, and user journey mapping.
• UI and design systems — crafting interfaces and tokens that developers can build on.
• Prototyping and user testing — saving the most valuable resource: time.
• Brand identity design — visual identities that shape how people perceive a brand.

Case studies

• Luxury Watch App — a mobile app for watch enthusiasts, designed from scratch with a full design system. Winner of two 3rd prizes at the 2025 Swiss Design Competition.
• Baby Food Subscription — monthly food subscription for newborns, designed for tired parents who shop on their phones.
• Consulting Services — online consultations for startups and small businesses.
• Real Estate — communication between agents and clients, faster than WhatsApp.
• Travel App — reserving and discovering travel destinations for young people.
• Interface Designs — gallery of dashboard, mobile, and marketing UI work.

Brand projects

• Logo design portfolio — 20+ marks across industries.
• NEF — a quiet logistics mark.
• BOS — youth basketball club identity.
• Uranak — music festival graphic elements.
• Serbian Week — ski festival identity at Risoul, France.
• Bed & Beer — a hostel brand with a wink.

About

Vladimir graduated from the College of Fine and Applied Arts in Graphic Design and has been designing for clients across Europe and beyond since the mid-2000s. He is based in Belgrade, Serbia. Read the full story.

Contact

Email: superkraja@gmail.com

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